The Psychology of Climate Change Communication

From Discover:

What the heck is wrong with our minds, such that they prevent so many of us from copping to the evidence about global warming?

Well, I’ve just come across a pretty amazing report that points out many of the problems. The product of Columbia University’s Center for Research on Environmental Decisions (CRED), it’s called The Psychology of Climate Change Communication–and it covers mental models, confirmation biases, and many other known cognitive effects before going on to lay out a series of recommendations about what to do about them.

What to do? The advice includes knowing your audience, employing framing, using trusted messengers (often local voices), using the power of groupthink in your favor (rather than letting it turn against you), and much else. For more detail, read the report.

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